Fashion
The only number that decides whether a coat was expensive
Price is what you hand over once. Cost is what the thing takes from you every time you wear it, and the two rarely agree.
4 min read · 12 September 2026
Fashion · Price is what you pay once
Cost per wear
The purchase price, plus care and repair, minus resale, divided by the wearings you will honestly get. The only figure that says whether a garment was expensive.
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Choose a category or enter your own numbers. The wearings a year are pre filled with figures we consider honest rather than optimistic, and you can argue with them.
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