Luxury, examined
About Faliana
A review of the luxury market written for the person paying for it, funded by nobody who sells into it.
The premise
Almost everything written about luxury is written by someone with a stake in the sale. The magazine carries the advertisement, the review carries the affiliate link, the boutique carries the margin. None of that makes the writing dishonest, but it does make it incomplete: nobody paid to sell a coat is going to tell you that the same fibre costs a third as much two labels down, or that the finish you are paying for will go in a season.
Faliana starts from the other end. We treat a garment, a stone, a movement and a formula as objects with measurable properties, and we publish the measurements. Fibre diameter and staple length for cashmere. Cut, colour, clarity and carat for a diamond, in the order they actually matter to the eye. Beat rate, power reserve and service interval for a movement. Concentration and the position in the sequence for an active ingredient. Then we do the arithmetic that decides whether a thing is worth buying, which is usually not the price but the price divided by the number of times you will use it.
How it is funded
By the company that owns it, and by nobody else. There is no advertising on this site, no sponsored article, no affiliate link, no paid placement, no commission on anything you buy after reading. We accept no product for review and return what is sent. If that position ever changes, the change will be at the top of this page before it appears anywhere else.
What is here
Six desks cover fashion, beauty, jewelry, watches, lifestyle and travel, with six pieces each. The Atelier holds twelve material files, the reference layer everything else points back to: if an article tells you a strap will stretch, the leather file explains why. Twelve instruments do the arithmetic in your browser. The Signature reading sorts eight answers into a way of buying. The Edit keeps whatever you bookmark, on your device.
On privacy
This site has no analytics, no advertising network, no social plugin, no embedded map, no external font and no cookie banner, because there is nothing to consent to. The instruments run entirely in your browser and the numbers you type into them never travel anywhere. Your bookmarks live in your own browser storage. The pages contact our server only when you deliberately send something: a message, a subscription, a vote in one of the polls.
Who writes it
Faliana is published by NexTao GmbH in Hamburg. The desk can be reached by mail at info@faliana.com or by phone and message on 01577 5588 888, and corrections are published on the article they belong to rather than quietly edited in.
Price is not cost
A coat at 1,200 worn two hundred times costs six a wearing. A coat at 300 worn nine times costs thirty three. We publish the second number.
The fibre before the label
Two knits from the same Inner Mongolian clip, spun to the same gauge, can carry a fivefold difference in price and no difference on the shoulder.
Nothing is sponsored
No advertising, no affiliate links, no gifted product, no paid placement. The desk is funded by its publisher and by nobody in the trade.
Your numbers stay yours
Every instrument runs in the browser. No analytics, no tracking pixel, no external font, no cookie banner, because there is nothing to consent to.
The Friday file
One material, one number, one thing worth knowing
A short letter on Fridays: a single material examined, the arithmetic behind a purchase people get wrong, and the one line from the week worth keeping. No offers, because there is nothing to sell.